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Friday, 15 March 2013

Google zebra updates 2013


The Google Zebra Update threatens to do away with all social media marketing (SMM).  A zebra may not be a menacing animal nor may it look really dangerous. But with rumors announcing the Google Zebra Update, many companies and individuals may cringe at the mention of zebra. The Zebra update is directly opposed to social marketing; be it by individuals or companies. It will target social networking sites like Facebook, twitter, Google+ and even Pinterest pages – anything that supports SEO marketing.

Google Zebra Updates
Google Panda and Google Penguin are the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; to organize the world’s information and make it universally accessible and useful.

There are millions of results and links in Search that belong to Twitter, Facebook, Pintrest and Plus, in this particular update, mainly these could be the target areas.  It’s also rumored that certain keywords are targeted on the social platform in this specific update, but will have to wait to see what exactly it’s all about.

Google Panda & Penguine Updates
Social media is the big fish of SEO today. Its importance has increased dramatically over the last few years. It is believed that Google considers social signals to be a strong, natural indication of site authority and uses this in its ranking algorithm. If everyone is talking about your brand or following your profiles on social networks, there’s a good chance that people will want to see your site over your competitors in relevant searches.

However, this sounds an awful lot like another idea we all once had: that if your site is listed on and linked to from lots of website directories, you should rank highly in search. Even Google seemed to share this belief, as directory listings were treated as backlinks beneficial to websites’ link profiles. This once standard SEO technique is now largely worthless, with the links devalued beyond recognition.

Google Panda Updates
So how long before spammers, now on the back foot after algorithm changes, clog the social platforms for link building purposes? How long can it possibly be before the balance of genuine-vs-spam social profiles tips and fake profiles are filled with bogus mentions and recommendations? Perhaps in the scheme of things, where the art of SEO changes daily, quite some time. Social giants Facebook and Twitter certainly still report strong statistics when it comes to accounts it believes belong to real people. It may be that social media will remain a viable link building technique for several years.

SEO company in Delhi
Decent Web Solution is India based SEO Company that focuses on finding niche keywords that fit a particular brand, product and integrating them with Google Search and many other search zengines like yahoo, msn and Bing etc. By doing this Decent Web Solution will help your website or company gain local and global authority over the words and phrases that best describe the services your brand, product and website offers.

Decent Web Solution believes in practicing white hat SEO, which is being transparent, relevant and unique, through organic content creation. At Decent Web Solution, we believe in creating Socially Optimized Keywords to improve organic visibility and traffic on many search engines.


Written by Pankaj Singh Internet Marketing Analysis in India. Decent Web Solution is India based SEO Company that focuses on finding niche keywords that fit a particular brand, product and integrating them with Google Search and many other search engine like yahoo, msn and Bing etc. Decent Web Solution offers  seo training in Delhiseo company Kolkata, seo company in Kolkata, seo company in Mumbai, seo company Mumbai, seo company Chennai, seo company in Delhi.

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